Microretailers face a variety of challenges in their day to day business, starting with access to reliable and affordable stock and access to working capital credit to grow their businesses.
Africa commerce is dominated by informal retailers for everything from FMCG, fresh food, and even pharmaceuticals. 98% of African retailers are offline and 90% are informal. Retail in Nigeria is worth $180B, of which $12B is related to FMCG.
BetaStore is a B2B retail platform that allows microretailers to procure affordable and reliable inventory from distributors and manufacturers, starting with the FMCG and beauty categories. They’re taking a hybrid asset-light and asset-heavy approach, leveraging 3rd party logistics providers and using their own infrastructure when necessary to control operational quality.